I'm a low-ego, high-impact design leader with over a decade of experience at mission-driven organizations. I lead teams to find the intersection of organizational impact and customer value—where serving people well is the growth strategy. I've scaled design teams, elevated craft across organizations, and proven that lasting impact comes from solving real customer problems.
About
I'm currently the Design Group Lead for Customer Operations at Etsy. I lead teams across Trust & Safety and Support—protecting and empowering Etsy's buyers and sellers through clear, fair, and human-centered experiences.
I live in Seattle with my partner Farah, who I'm in constant competition with for the title of Best Auntie. In my spare time, you'll find me working on a project in our Spanish bungalow, reading or writing non-fiction, throwing dinner parties, or lounging with a good record playing in the background.
A selection of projects spanning marketplaces, workforce technology, real estate, healthcare, and cultural institutions.
Led the largest transformation of Etsy's product listing page in recent years, driving over $100M in incremental gross merchandise sales.
Shaped Redfin's first conversational AI experience, enabling personalized buyer support at scale while reducing agent workload by routing low-intent inquiries to automated assistance.
Built Indeed's interviewing and communication tools, reducing job seeker no-shows by 25% and increasing employer response rates by 55%, improving outcomes on both sides of the marketplace.
Designed experiences connecting shippers with independent transporters on the world's largest online freight marketplace, creating economic opportunity through technology.
Partnered with UT's Dell Medical School and the Design Institute for Health to design a digital care coordination tool for surgical patients and their support networks.
Designed a social mobile application increasing visitor engagement and time spent with artworks at Wellesley College's Davis Museum, presented at the Museums & The Web Conference.
Experience
Skills
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I lead teams to define and execute product visions by creating clarity from ambiguity, building alignment across diverse stakeholders, and maintaining focus on outcomes that matter. I've led company-defining initiatives that shaped roadmaps beyond my immediate scope, balancing strategic ambition with practical delivery constraints.
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I've spent over five years building and leading design teams, with a focus on creating psychologically safe environments where diverse perspectives drive innovation. I coach designers at all levels to elevate their craft, strategic thinking, and influence. My leadership philosophy centers on trust, clear communication, and creating opportunities for growth. I've maintained high team morale and delivery quality through significant organizational change, including re-orgs, leadership transitions, and resource constraints.
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I build frameworks and processes that scale impact beyond individual teams. I've established cross-organizational collaboration structures including design forums, quality standards, and feedback frameworks adopted company-wide. I identify opportunities to create connective tissue between teams, reduce redundancy, and improve outcomes at scale. I'm skilled at designing systems that balance flexibility with consistency, enabling teams to move quickly while maintaining high standards.
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I excel at leading initiatives that span multiple teams, functions, and stakeholders. I've successfully navigated complex organizational dynamics to drive alignment on shared surfaces, establish clear ownership models for cross-team work, and influence roadmaps across product areas. I build relationships with leaders at all levels and facilitate productive collaboration even when teams have competing priorities or conflicting perspectives.
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I design holistic experiences that consider how technology, people, and processes work together across entire customer journeys. From multi-sided marketplaces to complex operational systems, I map touchpoints, identify pain points, and create solutions that improve experiences at every interaction. I leverage tools like service blueprinting and contextual inquiry to understand systems deeply and design interventions that create lasting impact.
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I lead cross-functional teams through design thinking exercises, workshops, and sprints that generate alignment and momentum. I've developed frameworks and tools that democratize strategy, enabling teams to move from ambiguity to clarity quickly. I'm skilled at selecting the right facilitation approach for each phase of work—from divergent exploration to convergent decision-making—and creating environments where diverse voices contribute to better outcomes.
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I use storytelling to build empathy, influence stakeholders, and drive alignment across organizations. I take a content-first approach to design—helping teams articulate the "why" before diving into solutions. I've developed communication frameworks that help designers present their work more effectively and advocated successfully for design investments with senior leadership.