DESIGN LEADER
PRODUCT STRATEGIST
GROWTH ARCHITECT
CHANGE AGENT

I’ve led cross-functional efforts across product, engineering, marketing, analytics, and program operations to define and align on compelling product visions spanning digital and analog customer journeys. I’m also skilled at bringing these visions to life, collaborating with ICs and senior stakeholders to prioritize features and draft roadmaps that ensure successful product launches and long-term business growth.

I have extensive experience leading cross-functional teams through design thinking exercises, including workshops, sprints, and participatory design activities. I’m adept at identifying the best exercise for any given phase of a project. I’ve also developed a variety of tools to help democratize the strategy process, enabling teams to move quickly with consensus.

I have over two years of experience managing and mentoring designers at all levels. At the core of my people management philosophy lies the belief that great teams are built on trust, collaboration, and a shared sense of purpose. I prioritize building diverse and inclusive teams, and recognize that a range of perspectives and experiences is key to driving innovation and creativity. Additionally, I believe that fostering a sense of psychological safety is essential to enabling team members to take risks, experiment, and learn from failures. By providing clear direction, ongoing feedback, and opportunities for growth, I aim to create a work environment where everyone feels supported and empowered to do their best work.

I’ve helped companies across industries acquire, engage, and retain customers through data-driven experimentation and constant iteration. I reject growth-hacking in favor of building growth loops that drive sustainable, compounding growth. I help foster a sense of shared responsibility to improve journies instead of funnels so organizations ship meaningful updates instead of their org charts.

I’ve spent the majority of my career designing for multi-sided markets, leveraging technology to facilitate meaningful interactions between people in real life. From freight transport to home buying and selling, I’m skilled at considering how technology coexists with people and processes, creating a holistic experience that influences a customer’s perception of a product or service. I’m skilled at leveraging tools like contextual inquiry and service blueprinting to identify opportunities to enhance every touchpoint of a customer’s journey.

I recognize storytelling as a core part of the design process and leverage it to build empathy, influence stakeholders, advocate for design, and reach alignment. I often take a content-first approach to design, and encourage my reports to outline goals, requirements, and content before opening up Figma. I’m also currently enrolled in The Unexpected Shape Academy — an online writing school for ambitious, marginalized writers led by award-winning author Esmé W. Wang. It's an affordable, practical alternative to an MFA, offering high-quality seminars and a curriculum that focuses on building writing habits, getting emotions onto the page via style, language, and content, and crafting a successful pitch.